31. August 2023

Explore new market horizons

As the robotics industry continues to evolve, finding new ways of innovating and collaborating is key. Coupled with Danish robotics, automation and drone companies showing a growing interest in unlocking new markets, Odense Robotics has therefore teamed up with partners to provide members with deep dives into new exciting markets – such as Singapore, Czech Republic, and Spain, to start – through a new series of market info meetings.

How do you access new markets in other countries? What are the tech demands? – And where do Danish robotics companies have a competitive edge? All of this is currently being explored – and you’re invited!

Odense Robotics, the Trade Council, and Business Hub Fyn invite members to join us at our meticulously designed market intro meetings focused on expanding the Danish robotics industry’s horizons and providing members with valuable market insights into the Czech Republic, Spain, and Singapore.

Next up: Czech Republic market intro on 5 September

60% of manufacturing companies in the Czech Republic are facing a manpower shortage. Only 13% of SMEs use industrial robots, but half of them have declared an interest in investing in them. Furthermore, the country is experiencing high inflation and growing salaries that emphasises the need for implementation of robotics and automation, according to a new market report from the Royal Danish Embassy, Prague.

“According to the new market report from the Royal Danish Embassy, Prague, robotics solutions are becoming more economically available, potentially leading to further expansion of robotics and automation in small and medium-sized enterprises – in which the Czech Republic is now generally lagging behind in the global competition.

This is where the potential is huge for Danish robotics and automation companies – especially in sectors like ecommerce and logistics, but also within the food sector and automotive industry, where there the demand for robotics and automation is high,” says Julie Thygesen Rydahl, International Project Manager at Odense Robotics.

The market introduction will provide companies with insights from a new market report presented by Lenka Andrýsová, Senior Commercial Advisor, Royal Danish Embassy, Prague, along with insights on how to access new markets and how to succeed in the Czech market as robotics suppliers from Jan Čejka, Škoda Auto’s leading robotics expert.

“Denmark has done a huge amount of work in robotics and has become one of the world leaders in this field. I am convinced that Denmark can help refresh the Czech automation market with new technologies,” says Jan Čejka.

Available support options when entering new export markets will be presented by Michael Nørregaard, International Business Advisor at the Trade Council, the Ministry of Foreign Affairs of Denmark.

Sign up now and learn more >>

Singapore – a gateway to Asia

Last week, Odense Robotics kicked off the first meeting in the event series with insights into Singapore – a potential gateway to the Asian market. Here, the Royal Danish Embassy, Singapore shared their insights on what makes Singapore a growth market for robotics, while the Trade Council, the Ministry of Foreign Affairs of Denmark, and Business Hub Fyn explained the various support options available.

As a company that is currently at the start of their global expansion of software deployments – finding Singapore a high value market – Meili Robots presented their firsthand experiences and learnings as well as opportunities that resulted from a visit in June 2023.