Global Growth Robotics
Global Growth Robotics project aims to accelerate global growth amongst robot, drone and automation companies across the country. The project is a partnership between the Danish Industry Foundation and Odense Robotics.
About the programme
Global Growth Robotics is a unique growth acceleration programme specially designed for ambitious robot, automation and drone companies in Denmark.
It aims to help ambitious companies get ready for global growth by providing industry-specific insights and hands-on coaching.
The result is your very own roadmap that will enable you to strategically develop your company’s business, market and organisation.
Through workshops, masterclasses, individual sessions with your own individual coach, you will develop your company’s very own roadmap – and get hands-on help to make it a reality.
You will learn from top industry experts who share their know-how about scaling up successfully. And you will have hands-on help from your own indvidual coach throughout.
The programme is open to ambitious robot, automation and drone companies across the country and across the value chain, from startups to established companies, from component developers to producers.
Read company cases
You will participate in a series of workshops in small groups over a period of approx. five months. After the five months, you will have your very own roadmap.
The programme starts with a kick-off workshop, where you will examine your company’s strategic position. This is followed by four workshops facilitated by external experts featuring masterclasses from leading industry experts.
You will have your very own coach who will guide you throughout the programme, offering advice and hands-on help.
Companies that proceed to the second phase will implement their roadmap with help from your coach. This phase lasts approx. two months.
The kickoff workshop will create the foundation for the four following workshops and ultimately your final roadmap.
Here, you will deep dive into your company’s strategic position, identify your critical success factors and create your business strategy. You will be trained in the crucial tools you need to build this strategic foundation.
After the kick-off workshop, you will develop your individual business strategy with help from your coach.
Sales & Marketing
Market and user insights: Market analysis, market needs, market position and differentiation.
Business strategy: Sales model – direct or via distributor? How to maintain strategic focus in daily operations and development. Balance between sales, R&D and production.
Digital sales: Generating leads digitally. Reaching your target segment effectively and at lowest cost.
Multi-channel marketing: Marketing automation. Channel strategy. Integration with fairs and expos.
Value proposition: Core story. What value do you offer the market? Difference between value proposition and product features.
Manufacturing: 1-2-3 year plan for manufacturing. Dialogue with suppliers. Documentation, item numbers, ERP, technical drawing database etc. Relation between sales and manufacturing. Location and needs going forward.
Value chain: Choosing the right supplier for the next stage of your growth journey. How to forge good relations with potential suppliers. Develop a plan for your choice of suppliers. Think strategically when it comes to procurement.
Service development: What is our service model and how should we market it? What are our customers’ needs? Develop your service concept: gold, silver and bronze.
Digital service setup: Establish an efficient setup for you and your customers.
R&D tools: Develop a stage gate and gate model. Make the right decisions and how to kill your darlings. Control of sales in relation to R&D and manufacturing.
Organisation, infrastructure and support functions
Upscaling your manufacturing including logistics and infrastructure
Strategic HR and talent acquisition
IT infrastructure: ERP, CRM, Cloud
Legal: GDPR, IPR, ownership agreements
Soft money: Overview and inspiration.
Hard money: Overview of organisations and process.
Financial needs: Identify your company’s financial needs and create an investment plan that fits your growth plans for the coming years. How to use the investments in order to generate most value. Investor promise.
Investor pitch: Create a pitch deck that talks powerfully to your investors. Get your material ready and know your story.
Some companies will go on to phase two, which is about executing your roadmap. With hands-on help from your individual coach, you will start making your roadmap a reality.
“Denmark has succeeded in becoming a global leader within robotics and automation – particularly within collaborative robots and integrated automation solutions. If we are to realise the sector’s huge potential, it is essential that robot companies in Denmark have the best possible conditions for growth. Our ambition with Global Growth Robotics is to strengthen the robotics industry’s competitive position and build an even stronger foundation for exports in the future,” says Thomas Hofman-Bang, CEO, The Danish Industry Foundation.
Providing better conditions for global growth in the robotics industry
The Danish Industry Foundation and Odense Robotics have entered into a new partnership that aims to accelerate global growth in the robotics industry. With significant funding from the Danish Industry Foundation, Global Growth Robotics seeks to provide robot, drone and automation companies across the country with better conditions for international growth.
Check out the video in this section that explains more about the project, its purpose and expected goals.
To learn more about the Danish Industry Foundation, check out their website: industriensfond.dk.